Let Them Eat Cake: @BarackObama

I recently read this article that said one of Obama's strengths is his mastery of the digital era. Tweets pour out from Capitol Hill nowadays, whereas his predecessors didn't seem to have a grasp on the English language, much less a keyboard. In the same magazine, I read a lovely little blurb which brought up the point of the ever charming Ms. Palin's strength- her appeal to the stay-at-home mom. A long ignored voter, this group finally found a candidate to relate to.

I find two slight issues with all of this. First of all, with Ms. "I can see Russia from my house!", it's wonderful a neglected group finally found someone to reach out too. I wish it had been someone else, but what can you do? I just feel this trend stretches out in everything. Everything has a target market. I personally am studying design, and it always seems to boil down to will someone buy what you're making, and better yet- who? People look at things and it has to remind them of something. "That's soo vintage." "Omg, that would totally sell at Banana Republic." "I can see my sister wearing that." Is it possible for people, any people, whatever they're into, to not be into anything? Can politicians just target voters in general? Do they need the black vote, the mom vote? Do I need the upper-class customer? The trendy customer? Can't people just need each other?

Second issue is really...does Obama actually use Twitter? I wonder. I mean if McCain tweeted at Snookie from the Jersey Shore nothing surprises me. A little while back I think the internet was aconsidered lazy, for people sitting at home wasting time online. Now, it's the fountain of innovation.